Saturday, December 22, 2007

Why we should all be proud

OK, so Tom Waits didn't make it to Number One for Christmas, he didn't even make it to the top ten. That said, we should all be proud of what we've achieved here, and here's why.

  • This blog and campaign is just two weeks old and yet in that time we've managed to get a 30 year old song into the Irish top 30 at the most competitive time of the year for singles, through online sales alone (just to put that in context, only a small percentage of the number 1's sales were bought online - just over 15% to be more precise).
  • We managed to attract the interest (and maybe even capture the imagination) of The Irish Times, Today FM, 2FM, Phantom FM, The Star and a wealth of bloggers.
  • While we failed to topple X-Factor, we managed to make a point in all of the above outlets about how boring the show has made things, and while it's still number one in 2007 you can't help but feel as though the worm is turning (even if this campaign has nothing to do with that).
  • Paddy Power thought Tom Waits was the third most likely to get to the number 1 spot, behind X-Factor and The Pogues. They were way off, of course, but they certainly took us seriously.
  • In the week leading up to Christmas we managed to make Tom Waits outsell the old reliables like 'Do they know it's Christmas?' by Band Aid, 'Driving home for Christmas' by Chris Rea, 'I wish it could be Christmas every day' by Wizzard, 'It's the most wonderful time' by Andy Williams and 'Santa Claus is comin' to town' by Bruce Springsteen.
  • We managed to get Tom Waits played on daytime radio in Ireland for the first time in a long time (too long a time, if I do say so myself).
  • We introduced a fantastic song and artist to at least a handful of new listeners and hopefully opened their eyes to the power of Tom Waits!
  • And if we're really, really, really lucky, Tom Waits will notice slightly more royalties coming from Ireland this month and will decide to drop by on his next tour (chance would be a fine thing!).

A hundred thanks to the bloggers who gave us a mention, the people who visited and joined the facebook group and, most importantly, those who bought the song and got it where it is.

Proper thanks to come but I just wanted to say that there's no reason to be ashamed at the outcome, even if it wasn't the ideal one!


Danny said...

#28, the final standing?

Manuel said...

it was good work and well worth the go....

ichiaye said...

Adam, you (alone) are responsible for Tom finishing the tour in the Phoenix Park. Let's get ready to drive this one straight to the top this year!!!

Montreal said...

Good work Ireland. Tom's tune deserves modern Christmas carol status for sure. Should you be curious, here are a couple remixes of Christmas Card from a Hooker in Minneapolis by a Canadian artist: said...

Let's go again this Christmas!

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